Current Tech Stack
The tools and platforms I have used to deliver global brand strategy in practice.
🔍 Consumer & Market Insights - Fluency in AI-driven consumer intelligence and cultural insights
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Search trends: Google Trends
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Surveys & feedback: Survicate, Pollfish
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Media monitoring & PR intelligence: Meltwater
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Brand tracking: YouGov BrandIndex
❤️ Brand Health & Dashboards - Measuring brand equity across global markets and tying it to revenue
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Website: GA4, Looker Studio dashboards
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PR outreach: Cision, Agility
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Social media: Sprout Social, Hubspot
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LLM measurement: Chatbeat
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Review sites: G2, Capterra, SourceForge, TrustPilot
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Building personal “Brand Health Dashboards” (inputs = awareness, sentiment, NPS, traffic, leads)
🎨 Creative & Campaign Strategy - Combining my creativity with AI tools
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Campaign briefs, copy and messaging frameworks: ChatGPT/Claude
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Quick campaign mockups: MidJourney, DALL·E
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Lightweight concept prototyping: Canva, Figma
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Raw video editing and transcripts: Descript
🤖 Marketing Operations & Automation - Aligning brand + growth through CRM, SEO, and automation
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CRM and lead tracking: HubSpot
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SEO: SEMRush, Ahrefs
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Email: GetResponse
🗣️ Leadership and communication - Aligning brand + growth through CRM, SEO, and automation
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Data storytelling: converting dashboards into exec-ready narratives
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Team management: 5+ years of managing international teams
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Physical story telling: comfort on camera & narrative writing
My work
Some examples of projects I've worked on...
Promotional -
GetResponse
Led a high-impact global Black Friday campaign, shaping creative strategy and execution across multiple markets to drive customer engagement and conversions
Community - Aliens in Poland
Co-founded a storytelling community on Instagram, amplifying the voices of foreigners in Poland and demonstrating the power of cultural storytelling in building authentic engagement
Content and Growth - YouGov
Directed the global promotion of an annual whitepaper series, managing multi-market strategy and budget to generate leads and expand brand visibility worldwide