Current Tech Stack
The work I do tends to sit across insight, storytelling, campaign thinking, and execution. The tools below support that in practice.
🔍 Consumer & Market Insights
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Search trends: Google Trends
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Surveys & feedback: Survicate
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Media monitoring & PR intelligence: Agility
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Website A/B testing: VWO
❤️ Brand Health & Dashboards
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Website: Looker Studio
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PR outreach: Cision, Agility
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Social media: Sprout Social, Hubspot
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LLM measurement: Chatbeat
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Review sites: G2, Capterra, SourceForge, TrustPilot
🎨 Creative & Campaign Strategy
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Campaign briefs, proofing and messaging frameworks: ChatGPT/Claude
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Rapid creative mockups: Canva
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Design review and collaborative prototyping: Figma
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Raw video editing and transcripts: Premier Pro
🤖 Marketing Operations & Automation
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CRM and lead tracking: HubSpot
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SEO: Ahrefs
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Email: GetResponse
🗣️ Leadership and communication
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Data storytelling: converting dashboards into exec-ready narratives
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Team management: Managing international teams across brand, event, video, PR & social
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Physical story telling: On-camera presenting & content scripting
Some examples...
How that looks across brand, content, and community.
Promotional -
GetResponse
Led a number of high-impact global campaigns - such as Black Friday. Shaped creative strategy and execution across multiple markets to drive customer engagement and conversions
YouTube
Jack Ramsay account
Community - Aliens in Poland
Running a YouTube brand centred on cross-cultural storytelling, combining personal experience with research-driven content to inform, entertain, and build audience connection.
Co-founded a storytelling community on Instagram, amplifying the voices of foreigners in Poland and demonstrating the power of cultural storytelling in building authentic engagement.

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