top of page

Current Tech Stack

The tools and platforms I have used to deliver global brand strategy in practice.

🔍 Consumer & Market Insights - Fluency in AI-driven consumer intelligence and cultural insights

  • Search trends: Google Trends

  • Surveys & feedback: Survicate

  • Media monitoring & PR intelligence: Agility

  • Website A/B testing: VWO

❤️ Brand Health & Dashboards - Measuring brand equity across global markets and tying it to revenue

  • Website: Looker Studio

  • PR outreach: Cision, Agility

  • Social media: Sprout Social, Hubspot

  • LLM measurement: Chatbeat

  • Review sites: G2, Capterra, SourceForge, TrustPilot

  • Building personal “Brand Health Dashboards” (inputs = awareness, sentiment, NPS, traffic, leads)

🎨 Creative & Campaign Strategy - Combining my creativity with AI tools

  • Campaign briefs, proofing and messaging frameworks: ChatGPT/Claude

  • Quick campaign mockups: MidJourney 

  • Rapid creative mockups: Canva

  • Design review and collaborative prototyping: Figma

  • Raw video editing and transcripts: Descript

🤖 Marketing Operations & Automation - Aligning brand + growth through CRM, SEO, and automation

  • CRM and lead tracking: HubSpot

  • SEO: Ahrefs

  • Email: GetResponse

🗣️  Leadership and communication  - Aligning brand + growth through CRM, SEO, and automation

  • Data storytelling: converting dashboards into exec-ready narratives

  • Team management: Managing international teams across brand, event, video, PR & social

  • Physical story telling: On-camera presenting & content scripting

My work

Some examples of projects I've worked on...

Promotional -
GetResponse

Led a number of high-impact global campaigns - such as Black Friday. Shaped creative strategy and execution across multiple markets to drive customer engagement and conversions

Brand Repositioning -
GetResponse

Led company-wide brand repositioning: redefining category, narrative, messaging, and value pillars. Developed the full strategic foundation - from insight and positioning to creative platform and GTM alignment - used across global markets to unify brand direction and accelerate growth.

​

Download the Brand Operating System behind this project.

            Community -            Aliens in Poland

Co-founded a storytelling community on Instagram, amplifying the voices of foreigners in Poland and demonstrating the power of cultural storytelling in building authentic engagement

bottom of page